Our Approach
We like to focus and help develop business that match our core strengths based on what we know and what has worked well for us and others in the past. We like to learn, develop, improve and leverage approaches that will benefit all
Our Story
We started as general traders which though lucrative, does not build a long term future. Later we refocussed and then amalgamated the skills around us to build a business to benefit all leveraging the best of our capabilities.
Meet the Team
We are made up of a team of people with varied domain expertise that enable them to each work to help define the best solutions and deliver these to meet our customers needs . Each person brings a set of specific skills and expertise to manage their area and contribute to the group as a whole.
Rashid Karim
Founder & CEO
Technology expert who prides himself on being able to explain complex issues simply. Rashid, a seasoned Cyber Security and Telecoms veteran, loves to learn all the time
Ahmed ElJaak
Vice President
Ahmed is a leading horticulturist with particular expertise on the commercial scale cultivation of fruit and vegetables and in particular of mangoes, bananas, avocado and date palm all of which he has spent years developing contacts and practical expertise in the Sudan, North Africa and Middle East region in general.
Adil Bedawi
VP & CFO
Adil is a veteran qualified accountant and Government Purchasing officer who has spend recent years developing Agricultural support services including the supply and maintenance of farm equipment as well managing farmland for 3rd parties.
Next Steps...
To build on our core strengths and work with our partners to best leverage our capabilities the grow a stable business for the future....